Comscore awarded accreditation by Media Rating Council

Comscore (SCOR) has been awarded accreditation by the Media Rating Council for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based Grid reports; specifically only household, age and gender “households with” metrics. The announcement builds on the MRC accreditation Comscore was awarded last year, that made Comscore the first industry provider leveraging big data to earn accreditation for both local and national TV Time Based Grid reports for Total Household Rating and Average Audience estimates. Comscore remains the only measurement service to be accredited by the MRC in all 210 local markets based on big data device tuning measurement