Comscore announces launch of The Scoreboard

Comscore (SCOR) announced the launch of The Scoreboard, an interactive destination that showcases behavioral insights, including how consumers watch and engage with content. Fueled by Comscore’s cross-platform data – from TV and digital to social and theatrical – it brings consumer trends to life through storytelling and vivid data visualizations, showcasing how Comscore’s intelligence powers businesses of every kind by highlighting the breadth of challenges we solve for the clients we serve. Each month, The Scoreboard surfaces timely stories drawn from Comscore’s cross-platform data – turning complex behaviors into interactive modules. From showing how News dominates local TV viewership across markets, to illustrating how social chatter around Squid Game overlays with Netflix app usage to reveal the influence of our friends and networks, The Scoreboard brings cultural shifts and consumer behaviors to life in a way that’s concrete, relatable, and easy to explore.