Comscore announces expansion of partnership with Yahoo DSP

Comscore (SCOR) announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions. As third-party signals continue to disappear and the media industry braces for the next wave of privacy regulation, these AI-powered audiences offer a privacy-centric approach for reaching consumers without relying on traditional identifiers, building on the trusted contextual segments and brand safety audiences already available in the buy-side platform. This is particularly impactful for highly regulated industries, such as health, pharma, and financial services. Through this integration, Yahoo DSP clients can now activate Comscore’s ID-free audiences directly within the Yahoo DSP, giving advertisers a scalable, privacy-by-design solution that can be leveraged across desktop, mobile, and CTV.