Comscore announces agreements with over 15 broadcast clients

Comscore (SCOR) announced agreements with more than 15 broadcast clients, “underscoring a growing demand for local measurement built for national decisioning and a modern currency that reflects more complex audience behavior,” the company said. Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting Corporation, Community Television Inc., Dominion Broadcasting, Hubbard Broadcasting, Rincon, Sinclair Broadcast Group, The E.W. Scripps Company and Thomas Broadcasting.