Comscore adds consumer AI tool usage data to suite of reporting

Comscore (SCOR) announced the addition of consumer AI tool usage data to its suite of reporting. This new data set captures site visitation metrics for 117 AI tools and features across nine distinct categories, spanning both PC and mobile platforms. With this launch, Comscore is providing advertisers, agencies, and brands with a clearer picture of how consumers are interacting with AI tools, from fully AI-powered platforms like ChatGPT and Microsoft Copilot to mainstream applications with AI features, like Canva. This data set is designed to track real-world usage, providing actionable insights into how these tools are reshaping consumer behavior.