Comcast’s Universal Ads adds linear tv inventory to platorm

Universal Ads announced the addition of linear television inventory to its platform. Universal Ads now gives brands seamless, self-service access to premium, Comcast (CMCSA)-owned linear inventory to unlock new audiences alongside streaming campaigns from one unified platform, while maintaining the control, quality, and performance they have come to expect from modern advertising platforms. “Viewers don’t think in terms of linear versus ‘streaming.’ Advertisers should not have to think about it either,” said James Borow, General Manager, Universal Ads. “With this launch, Universal Ads is delivering on its promise to bring the simplicity and sophistication of digital media buying to premium TV, backed by incredible scale, premium inventory, and industry-leading data capabilities.”