Collective Audience partners with ID5 for conversational performance advertising

Collective Audience announced that through its newly-acquired BeOp subsidiary that specializes in cookieless, conversational advertising, the company has launched a strategic partnership with ID5. The collaboration includes integrating ID5 ID, a next-generation, privacy-by-design identifier, into BeOp’s software development kit. BeOp’s conversational formats provide brands and publishers new avenues for engaging and converting audiences on premium media. Augmented by the ID5 ID solution, BeOp’s SDK now facilitates seamless and privacy-centric user targeting across external DSP.