Jefferies raised the firm’s price target on Coca-Cola (KO) to $90 from $87 and keeps a Buy rating on the shares. Protein is entering a new phase of mainstream adoption and “easy protein” categories such as yogurt, snacks, bars, and shakes are positioned to boom as consumers seek convenient, cost-effective, high-concentration formats, says the analyst, who also has Buy ratings on BellRing Brands (BRBR) and Simply Good Foods (SMPL) given their exposure to the trend and valuation opportunities.
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