The National Basketball Association and The Coca-Cola (KO) Company announced a new global marketing partnership, bringing Sprite back as the league’s Official Global Soft Drink Partner. Under the new agreement, Sprite will activate across NBA’s biggest global stages, including league tentpole moments, as well as international events like NBA Global Games. Through the partnership, fans will see immersive experiences, custom content series on NBA platforms, and exclusive promotions that bring them closer to NBA fandom.
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