Coastal Financial acquires GreenFi brand, terms not disclosed

Coastal Financial (CCB) announced that it has acquired ownership of the GreenFi brand of climate-friendly consumer financial services products from Mission Financial Partners. As part of the transaction, Mission Financial Partners will continue to partner with Coastal to operate and market the GreenFi program through its existing technology platform. This structure is designed to maintain operational continuity while enabling Coastal to guide the brand over time. Mission Financial Partners will also continue to offer customers access to sustainable investment options through its Redwood Fund family of mutual fund products. Coastal will continue to serve as the banking partner for GreenFi’s consumer financial services program and assume responsibility for governance, oversight, and long-term brand stewardship. The terms of the transaction were not disclosed.