Cloudflare acquires Human Native, terms undisclosed

Cloudflare (NET) announced it has acquired Human Native. “Content creators deserve full control over their work, whether they want to write for humans or optimize for AI,” said Matthew Prince, co-founder & CEO of Cloudflare. “Last year we gave publishers and creators the tools to control which bots can access their content, but the real goal has always been to help create a new economic model that actually works for the next phase of the Internet. The Human Native team will help us accelerate the next phase, where we build the tools that allow content to be discovered, priced, and purchased through transparent channels. This acquisition is about building the tools needed to protect the longevity of the open Internet.”