Clearwater Paper (CLW) Corporation introduced Velora, a new lightweight folding carton paperboard engineered to deliver dependable performance, higher yield and strong value for everyday packaging. Velora is designed for converters and brand owners seeking reliable packaging performance without moving into premium SBS grades. “Velora is a strategic expansion of our portfolio. It is purpose-built for value, efficiency and dependable converting performance,” said Arsen Kitch, president and chief executive officer. “It complements our premium Candesce(R) brand while giving customers a strong domestic option in the lightweight segment.”
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