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Citi downgrades Boston Beer to Neutral on sales weakness

Citi downgraded Boston Beer (SAM) to Neutral from Buy with a price target of $235, down from $255. The company’s sales weakness persisted in the summer, the analyst tells investors in a research note. Citi sees Boston Beer’s challenging backdrop continuing in the second half of 2025 due to the negative impact of volume deleverage and tariffs and aluminum price impacts.

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