Rokt announced it will expand its collaboration with Cinemark (CNK) Holdings. Rokt began working with Cinemark in 2022 to enhance the customer experience by presenting highly relevant, non-endemic offers on the confirmation page of the Cinemark ecommerce booking experience. Now, through the expanded collaboration, Cinemark will extend this capability to the payment page, leveraging Rokt’s technology to unlock new opportunities to provide customers with relevant messaging and offers.
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