Choice Hotels International (CHH) announced the integration of artificial intelligence across its enterprise in collaboration with Amazon Web Services (AMZN). The initiative marks a significant milestone in the hospitality industry, demonstrating how AI can move from isolated pilots to production-grade deployment at scale .Unlike point solutions that address a single use case, Choice Hotels has embedded AI across the full hospitality value chain – from how guests discover and book hotels, to how franchisees manage operations, to how the company optimizes its distribution and channel ecosystem. The result is a more intelligent, responsive, and efficient enterprise built on AWS cloud infrastructure.
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