Chipotle relaunches ‘Rewards on Repeat’ program

Chipotle (CMG) Mexican Grill announced the next evolution of Chipotle Rewards alongside a fully redesigned in-app experience, now available in the U.S. and Canada (excluding Quebec). Anchored in a new platform, “Rewards on Repeat,” the relaunch is designed to deliver more frequent rewards, greater flexibility and deeper everyday engagement for members. Alongside these program enhancements, Chipotle is launching a fully redesigned Rewards experience within its app. The updated interface centralizes all Rewards content into a single, easy-to-navigate destination, improving visibility into points balances, redemption progress, challenges and offers. The redesign also introduces an enhanced points tracker and elevates gamification features, creating a more intuitive and engaging experience while enabling Chipotle to deliver more personalized interactions at scale.