Alphabet’s (GOOGL) (GOOG) YouTube announced that its first-ever exclusive, global broadcast of an NFL game, featuring the Kansas City Chiefs and the Los Angeles Chargers live from Sao Paulo, Brazil, was a “huge success.” The broadcast, which aired Friday, September 5, also set a record for most concurrent viewers of a live stream on YouTube, the company said. The broadcast drew a global audience of over 17.3M average-minute-audience. This included 16.2M AMA in the U.S., according to Nielsen, and 1.1M AMA outside of the U.S., according to YouTube. Fans tuned in from over 230 countries and territories around the globe, according to YouTube.
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