Charlotte’s Web participates as CBD provider under CMMI pilot

Charlotte’s Web (CWBHF) announced it is participating as a CBD provider supporting the treatment of senior oncology patients under the newly announced pilot program by the Center for Medicare and Medicaid Innovation. “For the first time, seniors living with cancer will gain access to science-backed CBD products with reimbursement through Medicare and Medicaid, creating a new model of care that prioritizes personalization, accessibility, and affordability. Through CMMI, this initiative represents a transformative moment in senior healthcare policy, introducing long-awaited flexibility and optionality for patients and providers seeking therapeutic hemp products. Charlotte’s Web will offer a set of products to address oncology patient needs early in 2026 through a secure online healthcare portal. The platform combines eCommerce with advanced data security to protect patient and physician information and is a continuing expansion to the Company’s established medical channel business. This initiative introduces long-awaited optionality, with room for future product expansion,” the company stated.