Chanson realizes growth in livestreaming, same-city delivery strategy

Chanson International (CHSN) announced that its “baking + same-city delivery” and “livestream + interaction” strategy has realized significant growth in online sales. This initiative marks a promising start in Chanson’s expansion in online markets. Gang Li, Chairman of the Board and CEO of Chanson, commented, “Freshness and convenience are at the heart of what baking consumers value most. Our livestream strategy brings the aroma and activity of our kitchens online, creating a multisensory, interactive shopping experience supported by real-time local delivery. We plan to continue refining our livestream schedules to match peak hours, and to launch special themed events, such as low-sugar cake features on Mother’s Day or cartoon bread promotions on Children’s Day.”