TD Cowen says Celsius (CELH) shares are down 15% this week on news of Costco (COST) launching a Kirkland private label energy drink priced at a 55% discount to Celsius. The pullback looks like an overreaction since Costco represented only 10% of Celsius’ sales in 2025 and the energy drink category has not historically had strong private label entrants, the analyst tells investors in a research note. TD views the selloff as a buying opportunity, citing the company’s “strong distribution tailwinds” in 2026. TD has a Buy rating on Celsius with a $66 price target. The stock in late day trading is down 3% to $35.85.
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