Celsius Holdings (CELH) announced the appointment of Rishi Daing as chief marketing officer, effective today. The company also established a new marketing leadership team, including chief brand officer and chief creative officer roles. Daing brings more than two decades of global marketing and commercial leadership experience, most recently Mark Anthony Brands, where he spearheaded the launch of Mas+. As CMO, Daing will oversee marketing strategy across Celsius Holdings’ portfolio, aligning brand development, go-to-market execution, and digital platforms under a unified, performance-driven framework. He will be based at the company’s U.S. headquarters in Boca Raton, Florida, and will report to president and COO Eric Hanson.
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