In an interview on CNBC’s Mad Money, John Fieldly said Celsius (CELH) is leveraging its partnership with Pepsi (PEP) for first in class distribution. “We went from singular brand to a portfolio of mega-brands,” he added. “We will be fully reset by end of the summer.” The biggest opportunity is the convenience channel, he noted. According to Fieldly, over 30% of Celsius’ consumers are having energy drinks in social situations.
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