Cars.com says average monthly unique visitors set a new record in Q1

Average Monthly Unique Visitors set a new record in the first quarter, exceeding 29.0 million and up 3% year-over-year from strategic shifts in marketing investments, which also helped capture strong demand from shoppers who accelerated vehicle purchases late in the quarter likely due to tariff uncertainty. Dealer Customers grew to 19,250, up over 40 dealers quarter-over-quarter, returning to sequential growth. AccuTrade appraisals of 813,000 grew 16% quarter-over-quarter and 31% year-over-year, a meaningful increase in utilization as customer engagement continues to improve. DealerClub grew active users by over 60% and nearly doubled the volume of completed auctions from February to March following its acquisition in January 2025.