Carrier Global announces launch of new brand identity, purpose statement

Carrier Global (CARR) Corporation announced the launch of a new brand identity and a purpose statement: “Enhancing the lives we live and the world we share.” This brand evolution reflects Carrier’s strategic transformation and commitment to driving sustainable growth, innovation and global impact. “Just as we transformed our portfolio, we are reimagining our brand to reflect the higher-growth, higher-value, customer-driven lifecycle solutions company we are today,” said David Gitlin, Chairman and CEO, Carrier. “For more than 120 years, Carrier has been at the forefront of innovation, shaping industries and improving lives. United by purpose, driven by vision and empowered by a bold brand identity, Carrier is entering a new era of global leadership in intelligent climate and energy solutions.”