CarMax launches new ‘Wanna Drive?’ brand positioning, tagline

CarMax (KMX) is launching a new brand positioning, spotlighting its seamless, industry-leading omni-channel experience. After years of refining its model to allow customers to buy online, in-store or switch between the two effortlessly, CarMax is setting a new standard of the car-buying journey with customer empowerment at every step. To bring the customer-centric experience to life and reflect the modern expression of what CarMax stands for today, the brand is retiring its former tagline that has been used in some form for more than 20 years and unveiling its new “Wanna Drive?” tagline in its latest creative spots, in partnership with creative agency 72andSunny Los Angeles.