CarGurus announces expansion of its ‘Big Deal’ brand campaign

CarGurus (CARG) announced the expansion of its “Big Deal” brand campaign. “CarGurus was founded to redefine the car shopping experience for consumers, bringing more transparency with data and technology,” said Dafna Sarnoff, CarGurus Chief Marketing Officer. “Now, as the No. 1 most visited car shopping site, we continue to invest in innovations that help consumers get their best deal with confidence, and enjoy the ‘big deal’ experience of finding a car you love. These new products directly address parts of the journey that our research shows shoppers find most challenging: deciding what kind of car to buy, finding the best available options for their needs, and negotiating a great deal.”