Cardlytics reduces workforce by 30%

Cardlytics (CDLX) announced an enterprise-wide cost savings initiative aimed at optimizing its cost structure and aligning resources with its most critical business priorities. As part of this effort, Cardlytics reduced its workforce by approximately 120 full-time employees and contractors, representing about 30% of its total workforce. Cardlytics expects to incur $2.3M in severance and related expenses in connection with this reduction, most of which will be recognized in the fourth quarter of 2025. The cost savings initiative comprises a series of actions across employees, third-party spend, real estate, and operations. Collectively, these actions are expected to deliver annualized cash savings of at least $26 million. The company remains committed to achieving positive adjusted EBITDA for the full year 2025 and 2026.