Baird analyst Jonathan Komp upgraded Canada Goose (GOOS) to Outperform from Neutral with a price target of C$24, up from C$18. While earnings for active lifestyle brands have been hit by tariffs in 2025, higher costs and sales risks now appear well embedded in the shares post the Q2 reports, the analyst tells investors in a research note. The firm views back to school spending as encouraging, and sees potentially better macro conditions and investor sentiment into 2026. Baird upgrades Canada Goose, saying its improved product, merchandising focus, and marketing investment have driven better brand momentum.
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