BuzzFeed enters exclusive content deal with Genius Brands’ Frederator Network

Genius Brands International (GNUS), through its Frederator Network subsidiary, announced an exclusive content deal with BuzzFeed, a division of BuzzFeed (BZFD). The deal provides Genius Brands’ Frederator Network the exclusive opportunity and first right to develop and produce longform series based on original digital properties created by the BuzzFeed Animation Lab. The first short-form content for series development by Frederator will be The Land of Boggs, a zany buddy comedy that currently boasts over10M followers. Other content under consideration for long-form development includes The Good Advice Cupcake, an aggressively optimistic pastry touting over 6M followers; the lowbrow sister comedy Weird Helga, with over 9M followers; and the adorable gender inclusive series, Chikn Nuggit, with over 7M followers. Frederator Studios will serve as the global content sales agent, headed by Director of Development Isabel Schultz, and Genius Brands’ consumer products’ division will develop the retail program for the slate of IP, spearheaded by Chief Brand Officer, Kerry Phelan, and in close partnership with BuzzFeed.