BTIG initiated coverage of Freshworks (FRSH) with a Neutral rating. Over the past several years, Freshworks has narrowed its focus from serving virtually all areas of the app stack for small to medium businesses to honing in on its two core divers, namely Customer Experience and Employee Experience, and focusing on moving up market, the analyst tells investors in a research note. While the firm is encouraged by this and other steps, the company is increasingly relying on its EX business to drive growth, and concerns over generative AI and its impacts to the customer service and support market holistically linger, the analyst adds.
Claim 70% Off TipRanks Premium
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on FRSH:
- Freshworks initiated with a Neutral at BTIG
- Unusually active option classes on open December 15th
- Freshworks signs agreement to acquire FireHydrant, terms not disclosed
- Freshworks’ Strategic AI Integration and Product Innovation Highlight Promising Growth Potential
- Freshworks announces new capabilities at its Refresh event within Freshservice