BTIG noted that he see’s three potential outcomes after Starboard Value disclosed a 9% stake in Tripadvisor (TRIP). The analyst told investors that Starboard could utilize the company’s content to lean-in on AI trip planning, expand on memberships efforts while avoiding the prior pitfalls with earlier iterations of a subscription product and explore on-platform bookings to improve monetization, but revamp versus past failed efforts. The firm added that there is no visibility on TripAdvisor’s plans to explore strategic alternatives.
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