Bruush Oral Care set to launch new product line in June

Bruush Oral Care is on track to expand its product lineup. The new line is set to launch in June 2023 with four complementary oral care products: toothpaste, mouthwash, dental floss and a whitening pen. Together, these four product categories combine to account for over 95% of the at-home consumable oral care market.The introduction of the new oral care products, which can be added to subscriber bundles, also provides the Company with an opportunity to increase average order value and grow monthly recurring revenue. Bruush currently has over 38,000 active subscriptions in its brush head refill program and the Company’s internal research demonstrated that over 85% of subscribers are interested in adding Consumables to their existing subscription.