Brunswick reports increased sales at Fort Lauderdale International Boat Show

Brunswick (BC) delivered a performance at the 2025 Fort Lauderdale International Boat Show with unit sales and revenue increases across all boat brands and record Mercury Marine outboard share at one of the largest saltwater shows in the world. In addition, the SIMRAD AutoCaptain autonomous boating system was demonstrated in a range of docking and maneuvering scenarios to many interested OEMs and media representatives. Mercury Marine achieved a new record outboard share with 61% of all outboard engines at the show and 76% share of engines in the on-water portion of the show which features larger boats. Combined unit sales of Boston Whaler, Sea Ray, and Navan were up 6% and revenue increased 15% compared with the 2024 Show.