The family that owns Brown-Forman (BF.A) (BF.B), the maker of Jack Daniel’s whiskey, favors a potential sale to the French distiller Pernod Ricard (PDRDF) over an alternative proposal from privately-held American rival Sazerac, a person familiar with the matter told Bloomberg Michelle Davis, Redd Brown and Jennifer Creery. Brown-Forman sees Pernod as the better fit because the combined company would be diversified across geographies and types of spirits, according to the source.
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