Brown-Forman, Pabst Brewing to conclude pact related to flavored malt beverages

Brown-Forman (BF.B) (BF.A) and Pabst Brewing announced a mutual agreement to conclude their partnership related to flavored malt beverages within the United States. Effective July 7, Brown-Forman will assume management of the supply, sales, marketing, and distribution for these products. The partnership, established in 2021, granted Pabst exclusive rights to the production, sales, marketing, and distribution of Jack Daniel’s Country Cocktails, as well as the right to develop new flavored malt beverages, which led to the introduction of Jack Daniel’s Bolder, Jack Daniel’s Hard Tea, and el Jimador Spiked Bebidas.