BrilliA (BRIA) established a cooperation framework with the French luxury lingerie brand Maison Lejaby, with an anticipated supply value of up to EUR 10M based on projected needs. Under this arrangement, BrilliA will supply intimate apparel products-including bras, panties, bodysuits, sleepwear, and swimwear-aligned with Maison Lejaby’s evolving requirements. Maison Lejaby, currently sold in France, Spain, Italy, the UK, Israel, and Russia, has announced plans to expand into additional global markets within the next three years. In addition, BrilliA has also secured an opportunity to introduce its own premium luxury DIANA brand in Europe no later than 2027.
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