Bright Health adopts NeueHealth as corporate brand name

Bright Health Group “announced that it has adopted NeueHealth as its corporate brand name. This reflects the Company’s ongoing focus on its NeueHealth business, which will continue driving long-term sustainable growth of its value-driven, consumer-centric care model, thereby increasing access to high-quality healthcare for all populations across the ACA Marketplace, Medicare, and Medicaid. The Company’s common stock will begin trading under the new ticker symbol “NEUE” on the New York Stock Exchange, effective January 29, 2024.”