Bridgeline Digital (BLIN) announced that a regional electrical distributor has selected HawkSearch to power on-site search for its eCommerce platform. The regional electrical distributor needed to improve the customer experience by strengthening search relevancy, making it easier for customers to find products across its catalog of parts with complex product attributes and descriptions. Leveraging HawkSearch’s suite of B2B features, including part search and Unit of Measure functionality, the distributor will deliver more accurate results and a more efficient search experience for online buyers.
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