Bridgeline Digital’s HawkSearch selected by Ohio-based wholesaler

Bridgeline Digital (BLIN) announced that an Ohio-based wholesaler serving the plumbing, HVAC, and electrical trades has selected HawkSearch to improve how customers navigate their product catalog and find the right items across its Magento eCommerce platform. This win is part of a record second quarter for Bridgeline, the company’s strongest quarter for new logo sales in its history. The wholesaler manages a catalog of more than 50,000 products across eight trade categories, with complex requirements. As part of the implementation, HawkSearch will integrate with the company’s existing PIM and ERP to support a seamless flow of product and customer data across its digital ecosystem. The wholesaler will also leverage HawkSearch’s keyword management, product recommendations, and Unit of Measure functionality to enhance engagement and improve customer interaction with the site.