Bridgeline Digital’s HawkSearch joins Agentic Commerce Alliance

HawkSearch announced it has joined the Agentic Commerce Alliance, an open initiative dedicated to ensuring agent-driven commerce remains accessible, secure, and beneficial for merchants of all sizes.The Agentic Commerce Alliance brings together leading innovators to define how autonomous agents interact and collaborate in real commercial environments. As a member, HawkSearch will contribute its expertise in AI-driven product discovery, personalization, and merchandising intelligence to help develop open standards that enable trustworthy, interoperable agentic systems.