Bridgeline Digital (BLIN) announced that a major North American distributor has selected HawkSearch to power search experiences across its portfolio of four eCommerce websites. The multi-site engagement leverages HawkSearch’s native Optimizely X-Connect integration and includes Concept Search, Smart Insight Management, and AI-powered personalization and recommendations. The distributor selected HawkSearch to unify the customer experience across its sites, improve relevance, and drive conversions through personalized content and intelligent merchandising strategies.
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