BTIG analyst Vincent Caintic upgraded Bread Financial (BFH) to Buy from Neutral with a $105 price target The firm has a much more optimistic view of Bread Financial taking share in the point of sale finance space, after having lost growth share in the past few years to fintechs, such as Buy Now Pay Later providers and the alternative/non-prime lenders, the analyst tells investors in a research note. Share growth for Bread will come from both the ability to loosen its already-tight underwriting as credit performance has strengthened, and using the increased pricing implemented in 2024 to garner more share gains by going after a wider net of customers.
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