Brag House Holdings reaffirms strategic vision for Gen Z engagement

Brag House Holdings (TBH) announced the filing of its Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The Company reaffirmed its confidence in the execution of its strategic plan to redefine digital engagement for casual college gamers and brands seeking to connect with the Gen Z demographic. As outlined in the Management’s Discussion and Analysis of its Annual Report on Form 10-K, Brag House continues to develop a first-of-its-kind digital platform where casual college gamers can compete, support their schools, engage in spirited banter, and win prizes in a safe, inclusive environment. The Company highlighted its landmark strategic partnership with Learfield, which launched in April 2025 in collaboration with Florida Gators Athletics. The partnership represents a significant revenue-generating opportunity and marks the first step in a nationwide rollout designed to scale across Learfield’s network of over 200 collegiate institutions The Company reaffirmed its strategic focus by highlighting the launch of a landmark initiative with Florida Gators Athletics and Learfield’s Florida Gators Sports Properties, as announced in its April 28, 2025 press release titled “Brag House, Florida Gators Athletics, and Learfield Announce Strategic Partnership to Create New Digital Sports Medium for Gen Z.” This innovative collaboration introduces a new digital sports medium for Gen Z-merging school spirit, gaming, and live sports into immersive experiences, as detailed below. The debut activation, known as the Brag Gator Gauntlet, kicks off in May 2025 at the University of Florida.