Bouygues deploys Perion’s Outmax AI agent

Perion Network (PERI) announced that Bouygues Telecom (BOUYF) deployed Outmax, Perion’s proprietary AI agent, across always-on campaigns. Bouygues Telecom is a nationwide telecommunications operator serving more than 30 million customers across mobile and fixed services in France. Beyond the campaign results, the deployment reinforces Perion’s AI-native execution strategy: embedding Outmax, the autonomous AI agent, directly into enterprise marketing operations to continuously control and optimize media execution across objectives and ecosystems. By operating inside closed platforms such as Meta and dynamically recalibrating as business priorities shift, Outmax functions as execution infrastructure rather than a campaign tool, enabling continuous optimization across both branding and performance objectives within a single execution framework.