Booking’s KAYAK launches ‘Got That Right’ brand platform

KAYAK unveiled a new brand platform and tagline, “Got That Right,” alongside a new campaign designed to tap into the most stressful moment of travel planning: the decision-making. “Our research underscores the reality that travelers don’t need more information, they need reassurance,” said Carolina Montenegro, SVP of Global Brand Marketing at KAYAK. “As travel search has become increasingly crowded and commoditized and people are bombarded by reels, reviews, stories and more – information overwhelm is real. ‘Got That Right’ is about giving travelers the reassurance that they’ve made the best choice, so they can avoid second-guessing.”