B. Riley analyst Naved Khan raised the firm’s price target on Booking Holdings (BKNG) to $6,700 from $6,100 and keeps a Buy rating on the shares. The company reported better than expected Q2 results and raised its fiscal 2025 outlook, the analyst tells investors in a research note. The firm believes Booking’s generative artificial intelligence initiatives are starting to show up in cost savings in customer support.
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