Oppenheimer lowered the firm’s price target on Booking Holdings (BKNG) to $6,000 from $6,500 and keeps an Outperform rating on the shares following quarterly results. Initial 2026 EPS guidance is mid-teens, and the firm sees potential upside from AI boosting conversion/service-margins and advertising leverage benefiting from broader demand channels. Shares are trading at trough valuations on AI disruption overhang, which Oppenheimer believes is overstated.
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Read More on BKNG:
- Booking Holdings price target lowered to $4,495 from $5,830 at Cantor Fitzgerald
- Booking Holdings price target raised to $6,200 from $6,000 at BMO Capital
- Booking Holdings price target lowered to $6,485 from $6,608 at UBS
- Holding on Booking: Solid Fundamentals but Unresolved AI Disruption Risk Keeps Rating at Market Perform
- Booking Holdings: Strong Execution, AI-Resilient Growth Outlook Supports Buy Rating