Booking Holdings price target lowered to $5,900 from $6,000 at BofA

BofA lowered the firm’s price target on Booking Holdings (BKNG) to $5,900 from $6,000 and keeps a Buy rating on the shares. The firm says it was “not a clean beat quarter,” but adds that top line guidance is above the Street view and the Q1 outlook “seems beatable given Europe RevPAR strength,” noting that it sees the stock as “attractive.” The firm, which believes stepped-up 2026 investments will yield stronger top line growth and also anticipates competitive Agentic booking capabilities to roll out on Booking this year, cites sector multiple compression for its trimmed price target