Booking Holdings (BKNG) announced that Brigit Zimmerman has been named Chief Executive Officer of Priceline effective January 1, 2026. “Brigit Zimmerman has served as Priceline’s Chief Commercial Officer since 2022, and has worked closely with current Chief Executive Officer, Brett Keller, for many years. After 26 years at Priceline and serving as CEO since 2016, Brett Keller will continue to serve as Special Advisor to the CEO until May 1, 2026,” the company stated.
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