Bon Natural Life (BON) announced a non-exclusive sales distribution agreement with Tianjin Merrill-Youli Trading. The term of the agreement is 36 months with a total contract value of up to US$18 million. Pursuant to the agreement, Merrill-Youli will market, sell and distribute Bon’s Ambroxide and related natural fragrance compounds in the Asia-Pacific region. Merrill-Youli will primarily target the industrial fabric fragrance sector. Bon believes this partnership will help capitalize a leading position in Ambroxide products leveraging Merrill-Youli’s established market presence in fragrance chemicals. The collaboration aims to accelerate adoption of Bon’s Ambroxide line across Asia-Pacific fragrance markets, particularly in fabric applications. Bon plans to use its advanced Ambroxide technology to boost sales growth, increase profits in its fragrance chemicals business, and deliver greater value to its shareholders.
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